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Who Spends More: The Whole Foods or Walmart Shopper?

March 4, 2016

IOI has published several articles and in-depth research pieces on both Wal-Mart (WMT) and Whole Foods Markets (WFM)*, so when I saw an article on Priceonomics entitled Who Spends More: The Whole Foods or Walmart Shopper?, I had to take a look. Long story short, the statistics regarding spending patterns for shoppers at these two, …

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