New Tear Sheet Published on Apple (AAPL)

Erik Kobayashi-Solomon

May 11, 2016

The product category Apple (AAPL) pioneered in the mid-aughts, Internet-enabled portable time-wasting devices, has matured. Formerly the trend-setter, Apple is now as likely to be a trend-follower. It's developed markets maturing, Apple must now rely on more price-sensitive emerging markets to provide growth opportunities. This is likely to be difficult considering its premium-priced devices. Apple’s got …

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